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Creating a professional and predictable sales engine

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Is it time to put more of a focus on sales efforts?

Full-time CRO
Fractional CRO


Startup CEOs know they need and want a more dedicated focus on sales efforts but are often resource-strapped and making a full-time hire is not only critical to get right, but can be very stressful when it applies to the bottom line revenue and burn rate.  This is where the expertise and value of a fractional CRO is a homerun!

I have had the pleasure of working with Fred at multiple companies over the years. During this time, I was consistently impressed with his servant leadership, willingness to take on any challenge, team-first mentality, genuine care for the customer, and ability to consistently exceed expectations.

Fred is a true servant leader. He is always willing to help his team members, even when it means going above and beyond his own duties. He makes himself available to answer questions, provide feedback, and offer support. He is a great listener and always willing to take the time to understand his team members' perspectives.

Fred is also willing to take on any challenge. He never shies away from a difficult task and is always looking for ways to improve the team's performance. 

Along with his team(s) and team members, Fred genuinely cares about what is best for the customer. He seeks to improve the customer experience and is always willing to go the extra mile to make sure that customers are happy. He is a great communicator and is always able to build strong and trusting relationships with customers.

I would without a doubt work with Fred again at any company. He is a true asset to any team be it fractional or fulltime and a great addition to any organization.

Paul Dodd
SVP of Revenue, Enigma

"I had the pleasure of working with Fred on a solution for our company and I was consistently impressed with his customer-centric approach. He was always responsive to my needs and took the time to understand my business and my challenges. He was always willing to go the extra mile to ensure a win-win solution for us both and genuinely cared about my success.


I would highly recommend Fred to any company looking for a sales leader who is customer-centric, responsive, and genuinely cares about the customer. He is a highly skilled and experienced sales leader and a valuable asset to any team."

Vinayaka Holla
Former Customer

I am grateful for the opportunity to have worked with Fred in a past life. He is a true asset to any team and I was consistently impressed with his integrity, hard work, dependability, confidence, teamwork, and ability to consistently exceed expectations. Fred has a firm command of the plan, and brings with him a repeatable process and methodology. He is a good judge of character; hires well, and holds his team accountable. 


He is a great motivator and is always able to get the best out of his team members because he builds relationships based on trust with his teams and they know there is nothing he would ask of them that he wouldn’t ask of himself.  His teams see him as a mentor and a coach and he makes a conscious effort to create a positive and supportive work environment where team members feel comfortable sharing ideas and taking risks. He is always willing to share his knowledge and experience but allows them the autonomy to make their own decisions. And though Fred is all about the people, he's also metric driven and understands where he needs to concentrate and adjust to achieve outcomes.


Fred carries a humble confidence and is a role model for his teams and helps them to develop their own skills and confidence.


And if he tells you he is running to the gas station for a snack, this usually means good news is on the way!  Just take my word for it.

Greg Brown
CRO, Storable


2900 N Quinlan Park Rd, B240-243

 Austin, TX, USA


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